OUGD601 / Module evaluation

Module evaluation 

The conclusion of the OUGD601 module has been essential to my development as a designer, allowing me to challenge my own ability in designing and making videos that has significantly improved from last year. In Level 6, I have learn’t that it’s key to create sufficient time management plan and to create a critically relevant research paper that presents fresh ideas and concepts regarding the contemporary Graphic Design. 

The reason what drew me to my question was that it’s open to interpretation and lots of designers and theorist have mixed views about what style is but I feel that’s it’s very important to me to know what role of ‘style’ in the creation of a brand and the role of the consumer in establishing its identity. This allowed me to investigate The continuation and development of online communication and its implications both, present, past, and near all are contributing factors to the dispersal of style variation. 

My question also prompted me to look at certain areas of graphic design that I knew very little about that has been very engaging and interesting to read as it’s helped my own practice and my own understanding of what style is.The process of conducting extensive exploration into the continuation of style and what impact it has on the consumers brand relationship has made a more sophisticated design process to develop as a result, informing further personal development as a designer. 

The development and research of the dissertation identified a range of new skills that were established in order to confirm a critical understanding of the synthesis between the theoretical and practical contexts of my dissertation title. In summary, I found the module very insightful and learn’t a lot about style in contemporary graphic design and how brands and designers use it as a code of communication. This will help inform me with my own stye for my personal branding for PPP and other projects.

OUGD601 / Synthesis

The concept of the practical brief explores the interconnection between style and corporate symbols through the use of an app that shows how style engages the consumers on the surface. 

In my dissertation I looked at the role of logos and how they play a huge role in the consumer’s mind as they’re usually easily recognisable, Instead of looking for the brand name or tagline, as consumers are familiar with, and look for, corporate “symbols as visual shortcuts”(Selame, 1988). The app test’s this theory by pushing a brand core image by altering certain visual elements and seeing if the consumer can still recognise the brand just by the colour, layout and type. This shows consumers how important style is and how successful brands use style to stand out from their competitors as brands are a part of everyday life. Logos are, therefore, highly important company assets that firms who spend a lot of money and time promoting (Anson, 1998). However certain brands are harder to recognise when certain visuals elements aren’t seen so my app allows big brands and new brands to find out information about their visual identity through consumer who input certain answers into my game. The game allows the consumer, the opportunity to be rewarded by the brands that sponsor the game making it only fair for both sides of the game. 

In my paper I explored how consumers want to spot a brand and more importantly a favourite brand from a mile away through visual colour “colorer research in a journal in 2002 outlines ads in colour are read 42% more often than the same add in black and white”. The app explores this by creating a level page based on colour and seeing how certain iconic brands like Ikea don’t need the brand name to be  recognisable however brands like nike do.

The practical side of the model shows how style is perceived through the use of aesthetics styles as it’s a sophisticated method of communication that we have developed. My app has explored this potential by allowing the consumer to still recognise certain brands without having the full brand identity in front of them, If the brand isn’t recognisable by a large amount of consumers the 

the brand will see a percentage of how many people can’t recognise the identity and will be given a notification of concerns. 

OUGD601 / Instagram Design

Instagram Preview

Making my game work with other forms of social media can optimize the ability to be found by potential new consumers.

Following the Instagram account will allow you to earn more rewards and coins however you must be fast as only a limited amount of people can win, meaning the consumer must keep active with the account.

If the app was going to be published in the app store. Social media is one of the most cost-efficient digital marketing methods used to increase any product. Implementing a social media strategy to my game will greatly increase the brand recognition since it will be engaging with a broad audience of consumers.

OUGD601 / COP 4 Tutorial

Practical work

Promotional video - Kickstarter
Use some quotes from Branding

Style

Colour - 

Type

App proposal

Reasons behind it

How it uses style 

How sign up

Why using these images home page

Synthesis 

Rationale/Brief - consumer gets rewarded, marketing tool to collect information. Info could be isn to target unknown products/markets to the user trough Instagram feed, etc.

Initial ideas: App, Posters,

Research - App , branding, games

Des Dev: App - wireframes/structure

Dev Dev: Game (colour/type)

Dev Dev: Icon, Instragram, 

Dev: Storyboard

Final Outcome/Production

Evaluation:

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