OUGD601 / Dissertation Plan

How ­does style continue to reflect the context audience and or function of contemporary brands?

1)    Introduction - 500

-       About the Question

-       Why it’s important & Relevant

-       How intend to answer the question

-       Methodology, Triangulation

-       Quick Summary

2)    History / Past – 1000

-       Klein -   Visual Identity - No logo

-       Wally Olins - On brand (branding)

-       Vance Packard - The hidden persuaders

3)    Style – 1000

-       Post Modernism

-       Pastiche

-       Parody

-       Power (roots) visuals

4)    Contemporary case studies -1000

-       Moving Brands

-       Food/Festivals Companies

-       Hyde Park Picture House

Conclusion – 500 10% of the total word count

-       Have I answered my question?

-       Summarises the findings of each of the chapters in the Dissertation, drawing them together and answering the stated Research Question.