OUGD601 / First thoughts

OUGD 601 COP - Your CoP 3 project question/title will be an evolved form of this original question.

To what extent does Aesthetic ‘Style’ reflect the context, audience and/or function of contemporary Graphic Design?

Is an aesthetic style a fundamental to branding design and its relationship with the consumer?

How is aesthetic style a fundamental tool in the making of a brand?

how does image align with aesthetic style and branding?

Research plan: 

To develop a better understanding of my subject, documenting an exploration of sub-topics and ideas that can be explored in the dissertation. Following this I can refine these ideas and begin to identify a working title, furthermore, I will explore seminal texts and identify sources that will aid the progression of my understanding before writing can commence. 

Exploration of sub-topics and ideas

My research began by listing potential topics and questions that I could possibly explore and begin looking into. As I'm personally interested in branding, I began investigating how Aesthetic styles link with consumers and audiences.

How do brands influence its consumers into buying products?

• Using role models to change the physical appearance.
• Aesthetics such as an attractive design for a product can be more appealing
• The value of a product can help represent the consumer image.

What is the role of aesthetics in the making of a brand?

• Help contribute and promote its brand identity 
• adds value to the brand through packaging

What is the relationship between consumer perception and brand equity?

• The success of the brand is determined by its ability to create value for the customers.
• The brand’s strength and of the brand value. 
• The importance of Customer Loyalty 
• The consumer has a habit of buying well-known brands because they trust them.
• Aesthetic, Marketing and branding
• Brand financial/ competitive 

The Aesthetic relationship between a brand and its consumers?

• Does the design of the Packaging make life easier or does it make it more difficult.
• The appearance of the product/brand helps impact their perception.
• Packaging